Giant Tiger helps Canadians win BIG this summer

9-week campaign to help customers get the most out of summer

OTTAWA, May 2, 2018 /CNW/ - Giant Tiger is excited to announce the launch of their summer marketing campaign, Big Summer Wins.  Starting with national TV commercials, this thematic omni-channel campaign will run until July 3 and is aimed at showing Canadians how they can win summer, plus offers a unique contest to win over 500 prizes, with winners selected daily.

"The campaign reinforces Giant Tiger's promise to deliver incredible value at exceptional price points, all within an easy shopping experience," says Karen Sterling, VP Marketing, Giant Tiger Stores Limited. "The objective of this 9 week campaign is to create cross-channel content that aligns with our seasonal sales priorities and themes."

One of the main focal points of the campaign is national TV commercials for women's fashion brands, Lily Morgan and myStyle. The commercials are a continuation of the popular inner voice theme and reinforce the fashion evolution at Giant Tiger. Each ad features relatable women in everyday fashion moments emphasizing that looking great can be done on budget without sacrificing style or quality. In the commercials, the price points of the garments are shown on a Giant Tiger price tag. "We are proud to prominently display our exceptional price points. We know that customers are looking for style and affordability. The best way to do this is to be bold in how we convey this message. What a way to win summer!" says Sterling.

To complement Big Summer Wins, the campaign includes a digital scratch and win contest. The online contest provides customers with an interactive experience and daily opportunities to enter and win prizes, from gift cards for in-store, and online promo codes, to products designed to help them "win summer." By offering daily prizes and instant wins opportunities, Giant Tiger is showcasing its brand promise of being a unique and friendly place to shop while continually offering outstanding value to Canadians and their families.

All eligible participants will be included in a special early bird draw in which one lucky winner will win the ultimate Canada Day backyard concert performed by Canadian Country Award nominees, River Town Saints. With more than 500 assorted prizes in total, Canadians are sure to win in a giant way.

River Town Saints are thrilled to be a part of winning summer with Giant Tiger. "Country music in Canada has seen incredible growth over the last few years and it's welcoming to see the interest and energy of brands like Giant Tiger behind national and regional initiatives. We envision more great opportunities in our artist partnerships with Giant Tiger," says Ron Kitchener, President and CEO, RGK Entertainment Group.

To kick off the campaign, Giant Tiger employee ambassadors will once again be hosting a Facebook Live event on May 2 at 7:30 pm EST. After the success of its first-ever Facebook live to launch the women's intimates line, Carisma, Giant Tiger has decided to sit down once again with viewers to share 'wins' throughout the store. This format has proved to be incredibly engaging with more than 105,000 customers reached during the last event. Viewers across Canada had the space to share and connect with Giant Tiger in a real-time setting. The social media event on May 2nd will see customers winning not only with gift cards and prizes but with easy tips and ideas on how to make this summer unforgettable. 

Visit gianttiger.com or bigsummerwins.com for more information.

#BigSummerWins

About Giant Tiger

Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada's best-kept secret, the privately held company has over 240 locations across Canada and employs over 8,300 team members. You can also shop online at gianttiger.com.  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #BigSummerWins #foryouforless #GTcommunityproud #GTCanadaproud

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Giant Tiger Stores Limited (CNW Group/Giant Tiger Stores Limited)

Big Summer Wins at Giant Tiger (CNW Group/Giant Tiger Stores Limited)

SOURCE Giant Tiger Stores Limited

For further information: For media inquiries contact: Alison Scarlett, Senior Manager, Brand Communications | ascarlett@giantter.com